Marketing is an ever-evolving field, and it's no surprise that it's in high demand. With the rise of digital marketing, companies are looking for professionals who can create and implement effective strategies to reach their target audiences. From corporate communications managers to digital marketing managers, there are a variety of roles that require different skills and experience. In this article, we'll explore the different types of marketing jobs that are in high demand, the qualifications needed to land them, and how to stand out from the competition. Around 31,100 vacancies are projected for advertising, promotions and marketing managers each year, on average, during the decade.
Marketing jobs are still in demand because of the important role it plays in generating revenue. The marketing industry offers a wide variety of career opportunities that are constantly evolving to meet the ever-changing demands of brands and consumers. As brands seek to increase revenue, they will depend on marketers to make this happen. Corporate communications managers are in charge of crafting a company's messages and overseeing the delivery of those messages through press releases, corporate speeches and presentations, internal communications, media responses, and more. They often oversee a team that writes, develops and implements the communication strategy they have created (for example, they can manage public relations or communications managers).
To develop a strong marketing strategy, marketers need to have a clear understanding of their market and their customers, and that's where the director of market research comes in. Market research managers generally supervise a market research team in their efforts to analyze the company's industry, competition, and customers. Market research managers typically work with several different teams and departments across the organization and are continuously sharing information, making recommendations, and developing guidelines to optimize marketing efforts and ensure that the overall marketing strategy is properly directed. Digital marketing managers have extensive experience (10 years or more) in a variety of digital marketing modalities, and because digital marketing is constantly changing, they are expected to stay up to date on the latest trends, tools and best practices. It's a multifaceted function that covers any marketing initiative or effort that may fall under the umbrella of “generating demand for an organization's product or service”, whether those efforts are B2C (targeting individuals) or B2B (targeting other companies). Your responsibilities can include everything from driving new leads through a content campaign, to generating interest around a new product launch through influencer marketing partnerships, to developing loyalty programs to transform new customers into businesses. Despite the slow labor market, marketing graduates are still in demand.
All successful companies invest in marketing. Marketing graduates are lucky because they can choose from any industry. While degrees from prestigious universities, experience and internships will help marketing graduates get a job, employers are looking for something more. Employers are looking for graduates who look good on paper but who have also developed and can market their own personal brand.
Companies want marketers who can take action and get results for their company. Once a marketing graduate has solid evidence of their results, usually in the form of case studies and testimonials, the opportunities are limitless. Managers, web developers, graphic designers, writers, social media specialists and analysts can find a place in marketing. We examined the volume of job openings on LinkedIn and were able to discover the marketing features that companies have been hiring the most during the pandemic. In general, product marketing managers work for technology or software companies (where the characteristics of a product are often more complex) and often have at least a bachelor's degree in marketing or a related field. Working in marketing can be a fruitful career full of growth opportunities and healthy monetary compensation.
Skills, team structures and ways of working will be the main focus on the fourth day of the new Fast Forward event of the Festival of Marketing which will take place from 7 to 10 June. And gaining experience in content marketing and social media is also useful according to LinkedIn officials. We also looked at growth in job postings and this list of the 10 fastest growing jobs shows that search marketing is all the rage and that SEO remains a central focus of marketing strategy especially as voice search is introduced into customer habits. As the marketing landscape shifts to the digital landscape understanding consumer data recognizing opportunities and cultivating a digital strategy is now more important than ever. Whether they've been in the game for decades or new to it marketers are constantly reinventing themselves.
A career in marketing looks different depending on your position responsibilities and who you work for.