What Can a Marketing Agency Do For Your Business?

Marketing companies help their customers create and implement successful marketing strategies. Often, this starts with market research to understand what works and what doesn't in the current marketing plan, followed by demographic research to create a complete ideal customer profile. Your brand identity is much more than a logo. It includes several key components, including creative development, brand standards and guidelines, brand differentiators, brand personality and tone, copywriting, graphic design, logo development, and competitive analysis. With a team of marketing experts, you can define the specific brand identity of your company and create a brand strategy that is the driving force behind your business.

With a full-service marketing agency, you'll also have peace of mind knowing that someone is managing your website at all times. As the center of all your digital marketing activities, it's imperative that your website stays up to date and that issues are avoided or resolved quickly. Partnering with a full-service agency allows you to have a team that can provide anything from technical support to creative strategy consulting. Full-service agency teams gain access to the same information and can work on growing your business in a very thoughtful and consistent manner, ensuring that all parties fit together. Use our free tool to calculate your score in less than 60 seconds.

Listen to 863+ WebFX clients. If you work for a marketing agency, you hear this question all the time. Blame Don Draper and AMC, but there's something about the advertising industry that intrigues people. And it's full of charming, somewhat crazy professionals who know how to trade ice to an Eskimo. And yet, grouping all advertising agencies under the same identity would be a farce; no two advertising agencies are the same. While some focus on traditional advertising, other niche firms only offer public relations, digital marketing, or social media services. At Balcom, we do everything, because, well, if everything doesn't work together, it doesn't work.

We put everything in motion in your business. In other words, we want to know where your organization has been, where it is located and where it wants to go. Then, we work out the message that needs to be heard and determine how and where it should be heard. From traditional advertising (such as magazines and TV ads) to out-of-home media (such as billboards and bus wrappers) to display ads and online search, we consider all of your media options and then design a marketing plan that meets your objectives. Gone are the days when advertising was a one-way monologue.

Today's successful brands are the ones that have two-way conversations with their consumers. We help you establish, grow and manage communities on social media, from Facebook and Twitter to LinkedIn, Pinterest and Instagram, and attract your followers with meaningful content. In essence, we help build relationships and increase brand loyalty. Most agencies work on a monthly advance payment model, which means that an amount is designated at the beginning of the partnership, and this is paid to the agency upfront monthly as a guarantee that services will be provided. Verify that the agency has relevant experience in your industry and review its client list, project examples and portfolios. In my experience as an agency owner, campaigns usually last six months to a year, with specific objectives such as generating a certain number of leads, generating X amount of traffic or generating X customers. While some marketing agencies promote themselves as “full service” they don't always have experience in a particular service or niche.

There are some essential questions you should ask any marketing agency you're considering partnering with. Agencies can also outsource some of their work to another vendor whether through white labeling hiring external contractors or collaborating with other agencies. Companies often partner with full-service digital marketing agencies because they have the expertise in specific projects that companies need to undertake such as lead promotion campaigns or the redesign of a website. Marketing strategies require continuous monitoring and optimization to deliver the best profitability and marketing agencies will be aware of your campaigns. Digital marketing is a multifaceted strategy aimed at targeting reaching and building relationships with customers online across a wide range of channels to ultimately get them to make a purchase and more purchases in the future. Digital marketing consultants have extensive knowledge of digital marketing and can help companies develop a digital marketing strategy. A marketing agency can help ensure your business is visible online by researching keywords optimizing site architecture and creating content.

If you lack the technical expertise needed to launch and manage campaigns marketing agencies can help. Marketing agencies offer many different marketing services but most of them can be categorized into three main benefits:

  • Developing Brand Identity
  • Creating Content
  • Managing Digital Presence
If you prefer to meet with your marketing agency in person you'll want to choose an agency close to your small and medium-sized business. These systems are available as standalone software but a marketing agency can help you get the most out of them.

Kelli Roswick
Kelli Roswick

Amateur twitter geek. Proud music expert. Professional travel geek. Avid music practitioner. Proud beer expert. Typical bacon scholar.