The Big 4 Marketing Firms: Who Are They and What Do They Offer?

It's no secret that the marketing industry is dominated by a few major players. BBDO, Havas, Grey, and Dentsu Aegis Network are the four biggest marketing firms in the world. Each of these companies has a long history of success and offers a wide range of services to their clients. BBDO is an award-winning SEO company that helps businesses improve their online presence in search and social media to acquire new customers, generate revenue, and build their online brand.

BBDO's reputation at the national level is well documented, but its international offices are also good examples in their local markets. They then lay the foundation for lasting growth with robust analytics that provide an accurate picture of the performance of each marketing channel. The agency also offers its clients privacy-conscious marketing by going beyond compliance and adopting the ethics required today. It's important to note that size doesn't necessarily determine the capacity of an agency.

Dentsu Aegis Network's core services include communication strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and analytics. In addition to being one of the largest marketing companies based in New York, this company is also a global agency with nearly 200 offices in more than 60 countries. It's home to the largest and most complex advertising market in any nation, and it's the birthplace of almost every modern aspect of the advertising industry. Publicis Groupe's subsidiary companies offer services from market research to public relations, brand creation and brand identity definition.

While one of New York City's largest marketing companies, Weber Shandwick is also a global communications company offering forward-thinking solutions. Driving this concentration of power means that advertising agencies must have a global presence, enormous size and a full range of marketing services simply to survive. When it comes to choosing a marketing partner, it's important to understand that size isn't everything. All four of these companies offer services such as branding, strategic media buying and planning, healthcare marketing, and digital marketing. This continues to blur the line between what is considered an agency and who is best suited to support your global marketing, advertising and digital initiatives.

Kelli Roswick
Kelli Roswick

Amateur twitter geek. Proud music expert. Professional travel geek. Avid music practitioner. Proud beer expert. Typical bacon scholar.