In reality, of course, very few understand. Apple (AAPL) stands as the only technology company that truly receives marketing. Listen to the world's most downloaded B2B sales podcast Austrian company Red Bull does a great job with global marketing that many Americans assume is a local brand. How? One of their most successful tactics is to organize extreme sports events around the world.
From the Red Bull Grand Prix in Indianapolis to the Red Bull Air Race in the UK and the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there and everywhere. In addition to events, Red Bull packaging also plays a role in its global appeal. For smaller brands, reaching Red Bull's level of international recognition may seem unattainable, but you can mimic the brand's strategy by offering a remarkable product, the product you'll be best known for. Then make sure to keep the packaging the same no matter where you distribute it.
Since then, Airbnb has grown to more than 150,000 listings in more than 34,000 cities around the world. Does it contribute greatly to the company's explosive global success? His video campaign titled “Made Possible by Hosts”. More than 3 million people around the world have participated, created content or talked about the campaign. Only one of his videos has more than 3.5 million views.
Airbnb is inherently an international brand because its guests and hosts come from a wide variety of locations around the world. Even if you identify as a more local brand, there are ways to globalize your efforts. National Donut Day is celebrated every year in June. While we get our hands dirty with a Boston cream (or two) here in the United States, dunkin donuts China serves a fresh batch of dried pork donuts and seaweed.
With more than 3,200 stores in 36 countries outside the U.S. UU. From Korea's Grapefruit Coolata to Lebanon's Mango Chocolate Donut and Russia's Dunclairs, it's clear Dunkin Donuts isn't afraid to celebrate cultural differences in an effort to strengthen its international presence. Like Dunkin Donuts, Domino's has prioritized menu innovation as a means to increase international interest and awareness.
By making a conscious effort to gain a better understanding of the preferences of the markets you are trying to enter, Domino's can offer pastries diverse enough to attract international attention. Some companies may not be trying to attract global markets directly, but if their customers are, they better know how. Rezdy is an Australia-based booking software designed to make online bookings easy for both tourists and agents. Although Rezdy's clients are based in Australia, the company needs to serve its clients' international visitors.
On its homepage, it says it works for operators and agents in more than 100 countries. The service is designed for use worldwide, with hundreds of customization options for the tool's time zone, language and currency. Rezdy's website and marketing materials are in English and are therefore aimed at English-speaking tour operators, especially in Australia, the United Kingdom and North America. But he knows that the target audience of his clients is in other countries abroad.
Therefore, it emphasizes the internationalization capabilities of its tool. Rezdy effectively globalizes its services, taking into account that the target audience of its customers will be in other countries. Even if your company is marketing to other regional companies, consider your global customers as if they were your own. If your product, tool, or software can be used abroad in a wide variety of applications, be sure to add it to your marketing materials, even if you operate regionally.
The World Wildlife Fund takes the literal approach to global marketing by having hundreds of offices around the world, each with highly localized objectives for each region. It goes global every year with its Earth Hour initiative, a voluntary global event in which participants turn off the lights for an hour to demonstrate how easy it can be to fight climate change. He specially promoted his Earth Hour event in Norway. Scandinavian countries, such as Norway, experience extreme daylight hours in different seasons, making the country a prime candidate for the Earth Hour campaign.
With the digital agency Mobiento, the non-profit organization placed the Earth Hour banner on major media sites in Norway to promote. With a single tap on the banner, the screen went black. The finger sliding the black screen slowly revealed the Earth Hour countdown. The banner attracted approximately 1,000,000 impressions and the campaign received three MMA Global Mobile Marketing Awards.
With offices in Dublin, London, Vancouver, Atlanta and Wellington, Pearse Trust has become an international authority on corporate and trust structures. But it takes more than just offices all over the map to reach an international audience. That's why Pearse Trust maintains the flow of content on its blog that engages its various markets. In the screenshot above, you can see that Pearse Trust publishes a lot of content on international issues related to the company's practice.
It also levels external articles with Pearse Trust content, with news from places such as Germany, Ireland (where it has an office in Dublin) and the United Kingdom, United Kingdom. Where does he have an office in London). Nike has been able to evolve its global presence through a careful selection of international sponsorships, such as its previous long-standing relationship with Manchester United. Nike's “Nike by You” co-creation platform serves as another strategy the company is using to attract international markets.
By putting the power of design in the hands of the consumer, Nike can offer customized products that align with different cultural preferences and styles. Partner with other brands, influencers and ambassadors in your international target markets. For example, Manchester United is a prominent cultural force in the United Kingdom, and that certainly helped Nike grow in that country. Innocent Drinks is the UK's leading smoothie company.
In fact, Innocent products are now available in 15 countries in Europe. Despite being a domestic service, the firm's website is available in English and Spanish. With these options, Traffic Ticket Clinic can serve Florida's nearly 3.5 million Spanish-speaking Floridians. Don't miss the opportunity to expand your customer base, sometimes you don't have to look far to attract international business.
Try to appeal to a universal human feeling as well. If you work in marketing in a hospital, you can appeal to grief and hope in a 1-minute video about a hospital visit. They are sentiments that transcend countries and languages, which automatically helps you reach a global audience. The Blue Apron meal subscription service has always taken a unique approach to marketing, using a combination of content marketing and traditional ads.
The company recently tried to appease its investors by cutting back on marketing; as a result, its customer base declined, demonstrating the effectiveness of its combined efforts. Pixelz markets content writers and thought leaders, validating why they should be included in articles such as lists that gain credibility and awareness among their target audiences. For example, the photo editing brand was included in a recent list of the best photo editing tools for Webbiquity, a well-known site where shoppers get advice on the best products available for their business needs. Budweiser has long been known for its attention-grabbing marketing and advertising.
Recognizing the power of experiences, the company partnered with AnyRoad to help measure and optimize experiential marketing with its brewery tours and tastings. The Experience Relationship Management (ERM) platform allows them to collect the data they need to understand the impact of their experiential marketing, optimize their experiences and build long-term relationships with customers. Innovative entertainment provider CINEMOOD realized that it helps include much larger and more well-known brands that have become strategic partners, especially when it comes to search engines, marketing and social media. For example, the company's recent partnership with Disney has been broadcast on all channels because of the trust and credibility inherent in the Disney brand.
Another brand that relies on experiential marketing is Hermès, which has experimented with pop-up stores, including a simulated laundromat in New York. He has even taken his experiential marketing companies to China, proving that his efforts work in every market. To convey the value of what it offers to its audience, digital signature company Eversign has used the marketing tactic of sponsored publications on several sites. This includes recent content published on sites such as WeRSM and Small Business Trends.
This approach doesn't seem like publicity to the audience and provides a way to convey more messages about the benefits of using the Eversign solution. The e-commerce giant stays on top for a reason. After constantly adjusting its marketing strategy, the company became an innovator in using data to reach customers. Data has driven Amazon's customizations for years, allowing customers to feel like Amazon knows them, and now makes communication easier.
Universal McCann is a creative media agency that has a client list that includes Johnson %26 Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in turnover than its closest domestic rival.
The agency has 53 offices in 43 countries with 6,200 employees worldwide. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating pets for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man.
Today, Leo Burnett continues to be known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years. JWT, a true global agency, has more than 200 offices in more than 90 countries and has nearly 10,000 employees. The WPP agency is the registration agency for Church's Chicken, US, S.
Marine Corps, Subway and KPMG, to name a few. Created in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods.
In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most recognized advertising agencies and regularly receives awards and awards. While maintaining a lower profile than other major agencies, DDB continues to work with major brands, from Heineken to Ubisoft and Volkswagen, while serving as the registration agency for McDonald's, Jeep and more. Dentsu is Japan's largest advertising agency.
The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media, content, public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. With the ability to provide everything from strategy to logistics, as well as branding and cybersecurity, more and more companies are choosing to work with the multifaceted agency. Deloitte Digital is only scratching the surface of its capabilities, and the agency continues to buy talent, recently acquiring San Francisco-based creative store Heat and Swedish agency Acne.
Walker Advertising is a marketing and advertising company based in the Torrance, CA area that employs 51 to 200 people. The company has its best ratings for equal opportunities for women and men (5.0 stars) and management opportunities (5.0 stars). InfoTrust is a marketing and advertising company based in the Cincinnati, OH area, employing 51 to 200 people. The company has its best ratings for teleworking ability (5.0 stars) and paid time off (5.0 stars).
Basis Technologies is a marketing and advertising company based in the Chicago, IL area, employing 501 to 1000 people. The company has its best ratings for paid time off (4.9 stars) and teleworking capacity (4.9 stars). AdRoll is a marketing and advertising company based in the Dublin, Ireland area, employing 501 to 1000 people. The company has the best ratings for sense of belonging (5.0 stars) and support for diversity (5.0 stars).
Chicago Marketing, Inc is a marketing and advertising company based in the Downers Grove, IL area, employing 51 to 200 people. The company has the best ratings for sense of belonging (5.0 stars) and management opportunities (4.9 stars). Straight North is a marketing and advertising company based in the Baltimore, MD area, employing 51 to 200 people. The company has its best ratings for sense of belonging (5.0 stars) and the people it works with (4.9 stars).
Sterling-Rice Group is a marketing and advertising company based in the Boulder, Colorado area, employing 51 to 200 people. The company has its best ratings for women in leadership positions (4.8 stars) and the people it works with (4.7 stars). MKTG is a marketing and advertising company based in the Chicago, IL area, employing 5001 to 10,000 people. The company has its best Equal Opportunity ratings for women and men (4.8 stars) and women in leadership (4.8 stars).
Is a marketing and advertising company based in the Columbia, MO area, employing 51 to 200 people. The company has its best Equal Opportunity ratings for women and men (5.0 stars) and women in leadership (5.0 stars). Is a marketing and advertising company based in the Louisville, KY area, employing 51 to 200 people. The company has its best ratings for sense of belonging (5.0 stars) and the people it works with (4.8 stars).
Waymark is a marketing and advertising company based in the Detroit, MI area, employing 11 to 50 people. The company has its best ratings for teleworking ability (5.0 stars) and paid time off (4.8 stars). American Marketing %26 Publishing, LLC is a marketing and advertising company based in the Coralville, IA area, employing 201 to 500 people. The company has the best ratings for sense of belonging (5.0 stars) and management opportunities (4.8 stars).
Wieden + Kennedy is a marketing and advertising company based in the Amsterdam area, employing 1001 to 5000 people. The company has its best ratings in support of family growth (4.9 stars) and paid time off (4.9 stars). Razorfish is a marketing and advertising company based in the Chicago, IL area, employing 1,001 to 5,000 people. The company has top ratings for paid time off (4.7 stars) and flexible working hours (4.7 stars).
Bread Financial is a marketing and advertising company based in the Plano, TX area, employing 5001 to 10,000 people. The company has the best ratings for sense of belonging (4.6 stars) and support for diversity (4.5 stars). Goodway Group is a marketing and advertising company based in the Jenkintown, PA area, employing 201 to 500 people. The company has its best ratings for teleworking ability (4.8 stars) and paid time off (4.5 stars).
Intouch Solutions is a marketing and advertising company based in the Chicago, IL area, employing 501 to 1000 people. The company has its best ratings in social activities and the environment (4.7 stars) and paid leisure time (4.5 stars). AbelsonTaylor is a marketing and advertising company based in the Chicago, IL area, employing 201 to 500 people. The company has its best Equal Opportunity ratings for women and men (4.5 stars) and the people it works with (4.3 stars).
Horizon Media is a marketing and advertising company based in the Los Angeles, CA area, employing 1,001 to 5,000 people. The company has its best ratings in support of diversity (5.0 stars) and paid time off (4.8 stars). Helping businesses make more money through intelligent digital advertising and creative conversion rate optimization. This is an annual global index of the world's top marketing campaigns and companies based on their business impact.
Companies with at least 10 current or former employee applications in the U.S. UU. are eligible for this list. As technology is constantly opening up new ways for companies to drive their brands and measure their efforts, it's important to stay agile to stay competitive.
Everyone thinks they know who the biggest marketing companies in the world are, and I'm sure you know some of the famous agencies like BBDO, Havas or Grey. So, if you're looking for inspiration on how to design a successful international marketing strategy and expand your business reach, check out these examples of the world's most successful companies. Grey is one of the world's leading advertising agencies, serving one-fifth of FORTUNE 500 companies. In today's digital world, digital marketing is outpacing traditional marketing methods, as many companies have begun to target a specific audience through social media.
Below are 20 companies that are at the top of their game when it comes to marketing their products or services. After auditing the digital marketing strategies of more than 3,000 companies, we found that, on average, more than 76% of digital marketing budgets go to waste. . .