He first started selling multimedia space to most. Advertising, public relations and other forms of media management are our main services. It first began to sell media spaces more efficiently than traditional advertising agencies, which only dealt with the purchase of media, media agencies generally rely on the transaction of media spaces. Social media has become an integral part of our lives, with people spending more time on social media than eating or socializing using other methods.
A recent study of the Global Web Index shows that this trend will not be reversed soon. To determine which social networks your services should focus on, you need to consider your typical customer. A B2B company is more likely to benefit more from using LinkedIn than a consumer brand targeting millennials. Maximizers are companies that effectively appropriate “the last mile”, creating channel access for the customer, as well as packaging, managing and selling a variety of products or services. Digital maximizers include Spotify, Google's music streaming service and YouTube.
Extensive, cost-effective customer data and the wide spread of complex consumer analysis models have made Maximizer's path easier for more companies to follow. Facebook is the most popular social network with more than 1.3 billion users. It's a great place to share rich visual content and target new users through affordable and effective targeted advertising. In addition, Facebook is the king of e-commerce when it comes to traffic and sales. With the recently announced Buy Button for Facebook, customers can display their products directly on their Facebook page. Pinterest is another great channel for customers to promote their products.
Pinterest accounts for 13% of all social media traffic to Shopify stores and is especially useful if your customer sells specialty products such as antiques and collectibles or books and magazines. Twitter has more than 232 million users, with especially high adoption in the United States. Twitter users exchange content with their followers, who can share it with their followers, etc. Google+ is a fast-growing social network with more than 300 million active users. Because Google+ profiles play an important role in Google search results, having a strong presence on Google+ is a great way to create an additional SEO benefit for your customer's store.
Instagram is a fast-growing social network for sharing photos and videos with more than 300 million users worldwide. LinkedIn is known as a professional network and is especially popular with companies that sell to other companies. Influencer marketing is another social media service that can have a huge impact. According to a report by Rakutenmarketing (201), 80% of consumers have made a purchase after seeing it recommended by an influencer. When it comes to creating a package of services for your customers, you need to consider your target audience, what it's costing them and what they're looking for. You also want to include a holistic view of competitors, what and how they are doing on social media.
It could also include research into which social networks the brand's audience uses the most and which brands in the industry make their voice heard the most. Each social media platform offers something a little different, so it's important to consider what social media platforms you're going to offer. This type of package focuses on a single social media platform and would include everything your customers need to do marketing on that platform without having.