What Does a Marketing Agency Do?

Marketing agencies are companies that specialize in helping businesses attract potential customers through a variety of channels. Also known as advertising firms or marketing companies, these promotion experts may specialize in one or more techniques. They assist companies with the planning, design and execution phases of their marketing activities, and full-service agencies handle all three. At their core, marketing agencies are groups of professionals who are likely to specialize in one or two areas of marketing.

They understand that the essence of a brand can be lost behind a wall of words, so they first conduct proper market research and do the planning, and then develop strategies for the company name, its logo and the visual identity of that company. Apple is a great example of a company that drives growth with a marketing mix that does an excellent job of creating enthusiastic fans even before the product launches. The cost of working with a marketing agency varies depending on whether you're targeting consumers or running a B2B business. Marketing agencies and creative agencies also differ in the area of go-to-market strategy development and lead the creative direction of strategy execution across multiple channels.

When it comes to digital marketing, agencies are among the best types of promotion firms because of their relatively low price and high success rates. They can highlight which marketing activities are yielding results and which should be re-evaluated. Alternatively, you can check an agency's team profile page to find out if individual agents focus or specialize in digital marketing. Using market research to determine “how to position your business”, an agency identifies measures to differentiate your brand from the competition.

Choosing the right digital marketing agency for your brand involves more than just pricing. You'll want to consider elements such as location if you prefer to meet with your agency in person, as well as team profiles to ensure they have the right expertise for your needs.

Kelli Roswick
Kelli Roswick

Amateur twitter geek. Proud music expert. Professional travel geek. Avid music practitioner. Proud beer expert. Typical bacon scholar.